Everything Olark can do

AI Website Agent

In the Olark app, you'll see your agent configured as an AI Assistant — same thing, that's just the in-app name.

Feature	Included	Detail
Real-time conversational responses	✓	Looks things up before answering — live website search scoped to your own domains (pricing, hours, policies, current offers), not generic training data
Document & custom data sources	✓	Uploaded documents and indexed page snapshots: manuals, PDFs, knowledge base content
Fresh-content preference	✓	When live site content and uploaded files conflict, your live site wins for site-related questions
Real-time streaming responses	✓	Modern streaming chat experience in the widget your visitors already know
Your brand, your tone	✓	Configurable company name and voice — the agent represents your business, not ours
On-topic guardrails	✓	Stays focused on your business, resists prompt injection, declines unrelated questions
Quick replies & smart widgets	✓	Buttons, validated in-chat contact forms, and booking links appear when the agent decides they help — not hard-coded into a flow
Automatic lead qualification	✓	Qualifies visitors in natural conversation against criteria you define in plain English
Lead capture	✓	The agent decides when contact info is needed and which fields to ask for (name, email, phone, custom fields) — validated in-chat, no form wall
Proactive engagement	✓	Starts conversations when your rules are met — behavior-triggered, opt-in per assistant (see trigger list below)
Same-thread human handoff	✓	Checks agent availability, escalates into live chat in the same conversation — visitor never restarts or files a ticket
Offline follow-up fallback	✓	Nobody available? The agent collects contact details for follow-up — after-hours visitors never hit a dead end
No-code setup with smart defaults	✓	No logic trees, no conversation-flow building — train on your site and it's ready
Unlimited AI conversations	✓	No token costs, no usage caps, no overages — flat monthly price

Configuration & quality

How you shape and trust what the agent does: each assistant is an independently configurable unit.

Feature	Included	Detail
Plain-English behavior instructions	✓	How to greet, qualify, route, and handle edge cases — written in words, not logic trees
Draft → test → publish workflow	✓	Preview a draft agent on your own site before anything goes live — publishing and deploying are separate, deliberate steps
A/B testing	✓	Split traffic between two assistant configurations and compare — tone, openers, qualification approach
Migration from rule-based bots	✓	Coming from a logic-tree bot? Existing bot definitions convert to the new AI assistant model

Proactive triggers

Behavioral signals the agent can use to decide when to engage — configurable per assistant, not always-on by default.

Signal	Included	Detail
Pages viewed	✓	Engage based on which pages a visitor lands
Time on site	✓	Trigger after a visitor lingers
Scroll depth	✓	Engage when a visitor reads deep into a page
Return visits	✓	Recognize and act on repeat visitors
Ad source / UTM parameters	✓	Match the opening message to the campaign that brought the click
Chatbox expansion	✓	Respond to a visitor opening the chat widget
HubSpot tracking cookie	✓	Use known-contact context when a HubSpot cookie is present

Analytics & data

Feature	Included	Detail
AI AnalystBETA	✓	Ask plain-English questions about your own chat and customer data
Searchable transcripts	✓	Every conversation logged and searchable
Transcript export	✓	Export for analysis in any LLM of your choice — your conversations are your data
MCP server	✓	Connect Claude and other MCP-enabled tools to query your chat data, build reports, and inspect, edit, test, and publish your agent programmatically
Frequent & unanswered questions	✓	AI Analyst surfaces the questions visitors ask most — and the ones the agent couldn't answer — your content-gap list for landing pages and docs
Campaign-level reporting	✓	Qualified conversations by UTM source using MCP connection

Live chat (human side)

The team-facing side of the same product — one conversation thread, whether the agent or a person is talking.

Feature	Included	Detail
Real-time visitor engagement	✓	Your team chats live with visitors from a shared console
Visitor insights	✓	See location, pages viewed, visit history, and conversation context before replying
Saved responses	✓	Shortcuts for the answers your team types most
Team management	✓	Agent groups, routing rules, chat limits per agent
Custom pre-chat & offline forms	✓	Collect what you need before a chat starts; capture messages when your team is away
Custom branding	✓	Chatbox colors, position, and appearance matched to your site
WhatsApp & SMS	Olark Classic	Meet visitors on the channels they already use
Email follow-up	✓	Continue conversations by email when visitors leave the site
Chat ratings & feedback	Olark Classic	Visitors rate conversations; feedback tied to transcripts

Integrations

Category	Included	Detail
CRM	✓	HubSpot (incl. contact lookup & tracking-cookie context when connected), Salesforce, and more — leads land with full transcripts attached
Helpdesk & ticketing	✓	Push conversations to your existing support stack. See integrations
Analytics	✓	Google Analytics events for chat interactions
Marketing automation	✓	Captured leads and chat context flow into your marketing automation software
E-commerce & CMS	✓	WordPress, Shopify, BigCommerce, and other platform plugins

Accessibility & trust

Feature	Included	Detail
WCAG 2.1 AA certified chatbox	Classic	Third-party tested; screen reader & keyboard navigation support — full accessibility page
GDPR	✓	Built-in privacy tools and a Data Processing Agreement to support your compliance — GDPR details
Security & reliability	✓	Serving 12,000+ businesses since 2009
Human support	✓	Real people — and for the gnarly stuff, the engineers who built it

Ready to compare in practice? See pricing, contact us, or skip the list and try it on your site.